About

Software quality and reliability are lifelines to customer loyalty and long-term revenue growth. That means the need for more rigorous quality discipline and competence, and collaboration between development and QA teams has never been greater. In this blog we will discuss the impact of quality as it relates to the customer experience, and ultimately customer loyalty.


Alan is vice president of marketing at Seapine Software. He also serves as an associate faculty member for the University of Phoenix’s College of Business & Management, as well as the Advisory Council for CustomerThink.com.

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